Hello everyone, and welcome to Media Maniacs…My name is Cedric “Cnote” Buard, and I am the head Maniac and owner of Dream Media, LLC.
Today, we have an exciting topic to discuss – the incredible impact that video can have on your business. Whether you're a small startup or an established company, integrating video into your marketing strategy can make a significant difference. So, grab a seat, take some notes, and let's dive into the world of video marketing!
Watch The Video Below or view text below:
Let's start by understanding why video is so crucial for businesses in today's digital age. Video engages your audience on a whole new level. It's a powerful tool to convey your brand story, showcase products or services, and connect with your target market.
Here are a few key statistics:
*In 2024, video content will make up for 82% of the internet traffic.
*Viewers claim they retain 95% of the information given in the form of videos.
*More than 78% of viewers consume video content every week, and 55% of them engage every day
*Examples of awesome video business branding include:
Coca-Cola: The Last Customer
Dollar Shave Club: Our Blades are F***ing Great
LG: End of the World Job Interview
Building Brand Awareness
One of the key benefits of using video is its ability to build brand awareness. Whether it's a catchy promotional video or an engaging company culture piece, video content helps your audience remember and connect with your brand.
Some tip on creating compelling brand videos include:
*Thinking about your target audience and speak in their language
*Choosing the right platform for your business video and
*Having a distinct branding voice
Did you know that incorporating video on your website can significantly boost your SEO and increase website traffic? Search engines love video content, and by optimizing your videos with relevant keywords, you can improve your website's search ranking.
Here are some tips on video SEO
Conduct Keyword Research First
Create a catchy video title with your keywords
Be sure your description includes your branding and keywords